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10 ways to reduce shipping costs in 2024

Shipping costs can make or break your margins. Carriers review their rates regularly, and customer expectations for fast, cheap delivery keep rising, so businesses need deliberate ways to control logistics spend.

The good news is that most businesses can reduce shipping costs without compromising delivery speed or customer satisfaction. Here are ten strategies worth working through, with how to implement each one, how hard it is, and what you’ll need.

10 cost-cutting strategies

1. Negotiate better carrier rates

Many businesses pay standard rates rather than rates matched to their volume and profile.

  • How: analyse 12 months of shipping data and approach carriers with evidence of consistent volume. Alternatively, work with a freight broker or 3PL that already books across several carriers.
  • Time to implement: 2–4 weeks. Difficulty: medium.
  • You’ll need: shipping history, consistent monthly volume and more than one carrier option.

2. Optimise package dimensions and weight

Carriers charge on dimensional (cubic) weight where it exceeds actual weight, so oversized packaging costs money.

  • How: audit your packaging, match carton sizes to products, consider custom boxes for high-volume lines and train packers to minimise void space.
  • Time to implement: 1–2 weeks. Difficulty: easy.
  • You’ll need: a packaging audit, right-sized cartons and staff training.

3. Use zone skipping and consolidation

Consolidating shipments and moving them closer to destination before handing to the final-mile carrier can reduce the cost of long-distance deliveries.

  • How: identify high-volume destination regions and consolidate freight towards them.
  • Time to implement: 4–8 weeks. Difficulty: hard.
  • You’ll need: destination analysis, partners in key regions and inventory planning.

4. Use shipping software and rate shopping

Choosing carriers manually often misses cheaper services.

  • How: use multi-carrier software to compare rates and set rules for carrier selection by cost, speed and destination. Review the rules regularly.
  • Time to implement: 2–3 weeks. Difficulty: medium.
  • You’ll need: shipping software, integrations and booking rules.

5. Offer shipping options at checkout

Customers will often pay for faster shipping if the choice is clear, which reduces how much delivery cost you absorb.

  • How: show several options with delivery estimates and prices. Use free-shipping thresholds to lift average order value.
  • Time to implement: about a week. Difficulty: easy.
  • You’ll need: ecommerce integration and accurate rate calculation.

6. Consolidate shipments where possible

Sending items separately costs far more than sending them together.

  • How: batch items from the same customer, set daily cut-off times and coordinate stock so multi-item orders ship complete.
  • Time to implement: 2–3 weeks. Difficulty: medium.
  • You’ll need: an order management system and batching rules.

7. Use regional carriers for local deliveries

Regional carriers can offer better rates and service on particular lanes than national networks.

  • How: compare rates and service for your high-volume local areas and add suitable carriers to your booking options.
  • Time to implement: 3–4 weeks. Difficulty: medium.
  • You’ll need: carrier research and rate comparisons.

8. Optimise inventory placement

Holding stock nearer your customers reduces distance, cost and transit time.

  • How: analyse where your customers are and position stock accordingly — for example, a Brisbane base puts much of the east coast within 2–5 days transit via carrier partners.
  • Time to implement: 8–12 weeks. Difficulty: hard.
  • You’ll need: customer analysis and a warehousing strategy.

9. Prevent damaged packages

Damage means replacement stock, return freight and customer service time.

  • How: use suitable protective materials, add quality checks before dispatch, train packers and insure high-value items.
  • Time to implement: about a week. Difficulty: easy.
  • You’ll need: packaging materials, training and quality procedures.

10. Work with a 3PL with multiple carrier relationships

3PLs book freight across many clients and carriers and can often access rates and services that are hard to secure on your own.

  • How: evaluate 3PLs on their carrier options and compare total cost — storage, pick and pack and freight — against your in-house operation.
  • Time to implement: 4–8 weeks. Difficulty: medium.
  • You’ll need: a 3PL shortlist, a cost comparison and an onboarding plan.

Start here: three quick wins this month

Right-size your packaging (this week)

Measure your top 20 products and find cartons that reduce dimensional weight.

  1. Audit current package sizes.
  2. Compare dimensional weight with actual weight.
  3. Source better-fitting cartons.
  4. Train your packing team.

Add shipping options at checkout (this week)

  1. Enable multiple carrier options.
  2. Display delivery estimates.
  3. Add handling fees where appropriate.
  4. Test the checkout flow.

Review rates with current carriers (next month)

  1. Gather 12 months of shipping data.
  2. Prepare volume projections.
  3. Contact your carrier representatives.
  4. Agree updated rates or services.

Your 90-day implementation roadmap

Days 1–30: quick wins

  • Optimise packaging sizes.
  • Add shipping options at checkout.
  • Start basic rate comparison.
  • Begin carrier rate reviews.

Days 31–60: strategic changes

  • Implement shipping software.
  • Add regional carriers.
  • Set up order consolidation.
  • Analyse inventory placement.

Days 61–90: advanced optimisation

  • Consider zone skipping.
  • Evaluate 3PL partners.
  • Optimise inventory distribution.
  • Fine-tune all strategies.

Measure your baseline before you start so you can see what each change actually delivers.

How MTM can help

MTM Logistics is a boutique warehousing and fulfilment business in Archerfield, Brisbane. We broker freight rather than running our own fleet — matching each consignment to a suitable carrier from our partner network, booking it and handing it over. If you would like us to look at your current shipping, get in touch.

Whatever your business moves, we’ll move it.